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Laundry & Home Care

Generations trust in Henkel – your expert in washing and cleaning

The Laundry & Home Care business unit is the cornerstone of Henkel’s success story: It all started with a product from this business sector. In 1876, Fritz Henkel founded the company Henkel & Cie in Aachen, Germany. The company’s first product was a laundry detergent based on sodium silicate, named “Universal-Waschmittel” (universal detergent).

Since then, this branded consumer goods business has grown into a globally active unit with well-known brands, such as Persil, Purexor Pril. For consumers around the world, our brand names have become an integral part of their daily lives. In the markets of relevance to us, our Laundry & Home Care business sector enjoys leading positions on a worldwide scale.

Our Laundry & Home Care product portfolio encompasses:

  • Laundry Detergents
  • Laundry Additives
  • Hard Surface Cleaners
  • Toilet Care
  • Air Care
  • Insecticides

Laundry and Home Care professional products

Dial's Laundry and Home Care professional products include such well-known and trusted brands as Purex, Soft Scrub, Renuzit and Combat. From getting uniforms d bedding their cleanest to eliminating surface stains, unpleasant odors, or unwanted insects, Dial's portfolio of products for professional markets inspires confidence that the job will get done right the first time.

Our Top Brands in North America

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Trusted stain removal on the toughest kid stains

Our Global Top Brands

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