In the Branded Consumer Goods business, we want to continue expanding our innovation leadership in the mature markets in order to further grow our share there. In the Hair Salon business, we are continuing our globalization strategy, with particular focus on stimulating our emerging markets. We hold leading market positions in all of the international market segments. Henkel Beauty Care stands for brand-name products in the fields of hair colorants, hair styling, hair care, body care, skin care, and oral care. Schwarzkopf Professional is among the world’s three leading suppliers of hair salon products.
Henkel Beauty Care holds leading market positions worldwide, and its brand-name products business is continuously expanding. The business unit develops, produces and sells numerous successful high-quality products (hair, body, skin and oral), which are available in 150 countries worldwide.
About Beauty Care in North America
The Beauty Care business unit is active in the Branded Consumer Goods and Hair Salon business areas – both offer focused brand portfolios featuring customer-relevant innovations that create added value for our customers and consumers.
In North America, the portfolio for retail markets comprises a variety of beauty and personal products, including hair styling, coloration and care products, soaps and body washes, lotions. With our Hair Professional products, we serve hairdressers and stylists across the region. In 2017, Henkel expanded its Hair Professional business in the USA – the world’s largest single professional hairdressing market – through the acquisitions of Nattura Laboratorios, S.A. de C.V, and Zotos International Inc.