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Henkel´s Laundry & Home Care brands have been trusted by generations of families. To maintain the trusted quality it takes constant innovation, sound research, cutting-edge product development, smart marketing and sales. Above all, it takes people who share our passion and embrace change. What do you strive for?


The Senior Brand Manager is a leadership role with responsibility for identifying, qualifying, and commercializing air care innovation in North America and supporting Global air care initiatives. Role will be responsible for managing the long-term North America innovation strategy and pipeline, working with market research and R&D on identifying and qualifying new opportunities, market analysis and managing project P&Ls, and leading cross-functional teams for development and commercialization. In addition, this role will support global air care strategy & initiatives, working with global HQ and relevant countries/regions to assist in adhoc project management.

What we offer

  • Achieve revenue, profitability, market share and other objectives by:
  • Developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities
  • Actively managing project & long-term pipeline P&Ls
  • Leading and influencing innovation to develop and execute short and long-term core improvement and new products.
  • Partnering with Sales Strategy to develop strong sell-in Trade story, including presentations and support materials, to achieve distribution targets
  • Building comprehensive product launch support plans, including communication and consumer promotional plans, to drive awareness to trial and achieve sales/market share targets
  • Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence
  • Managing all marketing activities including but not limited to promotions, research, packaging and pricing
  • Developing and maintain relationships with external partners and agencies
  • Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth
  • Evaluating performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses
  • Executing marketing strategy, plans, and tactics.

Who we are looking for

  • Bachelors in Marketing; MBA preferred.
  • Min 6-10 years’ of CPG brand marketing experience
  • Prior FMCG innovation and project management experience
  • Prior cross functional experience with R&D, supply chain, category management, Sales preferred
  • Strong analytical, negotiation, and presentation skills
  • General business management knowledge
  • Strong financial acumen
  • Excellent relationship building skills
  • Syndicated data (IRI, Nielsen) experience
  • Advanced working knowledge of Microsoft Word, Excel & Powerpoint

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.Apply online if this sounds like your next challenge. Refer to the job ID mentioned above and get one step closer to starting your new job at Henkel.


Discover our winning culture: www.henkel.com/career