• Henkel North America
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Henkel´s Laundry & Home Care brands have been trusted by generations of families. To maintain the trusted quality it takes constant innovation, sound research, cutting-edge product development, smart marketing and sales. Above all, it takes people who share our passion and embrace change. What do you strive for?

The Brand Manager is a leadership role with responsibility for developing, implementing and managing annual strategic, financial, innovation and operating plans for a brand or portfolio of brands. This includes promotions, packaging, analysis and P&L. Role will be responsible for leading cross-functional teams.

What we offer

  • Developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities
  • Actively managing brand P&L
  • Leading and influencing innovation to develop and execute short and long-term core improvement and new products.
  • Building consumer awareness, generate trial, increase distribution and drive sales by developing effective consumer promotions and communications plans. Quantifying and evaluating effectiveness by directing post-program analysis.
  • Partnering with internal departments to develop trade, retail, and category strategies to meet consumer and customer objectives.
  • Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence
  • Managing all marketing activities including but not limited to promotions, research, packaging and pricing
  • Developing and maintain relationships with external partners and agencies
  • Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth
  • Evaluating performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses
  • Executing marketing strategy, plans, and tactics.

Who we are looking for

  • Bachelors in Marketing; MBA preferred.
  • Min 5-7 years of CPG brand marketing experience
  • Strong interpersonal/communication skills; solid analytical skills; strong financial orientation.
  • Ability to analyze research data and make decisions designed to generate incremental sales and profits.
  • Knowledge of wide variety of specific promotion vehicles and vendors which may be usable in certain situations.
  • Demonstrated leadership and organization skills required.
  • Proficiency with PC applications MS Word, Excel, Access, Powerpoint

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.Apply online if this sounds like your next challenge. Refer to the job ID mentioned above and get one step closer to starting your new job at Henkel.

Discover our winning culture: www.henkel.com/career