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Henkel´s Laundry & Home Care brands have been trusted by generations of families. To maintain the trusted quality it takes constant innovation, sound research, cutting-edge product development, smart marketing and sales. Above all, it takes people who share our passion and embrace change. What do you strive for?


The Regional Business Manager is responsible to develop a strategic partnership with the customer that delivers on Henkel Laundry and Home Care’s (LHC) objectives in net sales, profitability, market share, and trade management. Strengthen Henkel’s position as the customer’s preferred partner by providing category solutions with Henkel brands. Ensure a solid understanding and execution of all brand commercialization. Develop new business opportunities to maximize sales and influence. Partner with the customer to optimize Retailer Brand opportunities and positioning. Successfully integrate and partner with all internal teams to deliver business solutions. Additionally, work in unison with sales agent to direct and manage backroom functions such as presentation development, promotional planning tracking, retail pricing, etc.


This is a field based position with a residency requirement in the Grand Rapids, MI area. 

What we offer

  • Manage strategic partnership and develop a Joint Business Plan that addresses the assortment, pricing, promotion, and planogram elements in area of responsibility.
  • Manage launch strategy and execution plan of all innovation (items and new brands) in LHC with effective project management.
  • Manage internal and external customer communications.
  • Provide direction to cross functional resources, find insights to drive strategic plan, and execute the plan with excellence.
  • Deliver semi-monthly forecasting of revenue, net sales, and retail sales.
  • Collaborate with Supply Chain on inputs and metrics to ensure optimization of sales
  • Lead promotional negotiations for optimal promotion planning and investments.
  • Closely cooperate with local marketing and shopper marketing on how to leverage POS and market shares with the customer via loyalty and personalization.
  • Carry out “Actual vs. Plan” analysis of financial KPIs 
  • Work with internal e-commerce team to drive adoption of marketing and brand initiatives for the customer‘s e-commerce website.
  • Monitor & benchmark achievement of quantitative and qualitative KPIs
  • Pursue appropriate, strategic alliances that support aggressive market share and revenue growth and execute profitable market penetration strategies.

Who we are looking for

  • Bachelor degree required; advanced degree a plus 
  • 5+ years of retail, CPG or account management experience, private label brand experience is a plus 
  • Track record of profitable growth
  • Prior functional experience in supply chain, marketing, category management, etc preferre
  • Strong analytical, negotiation, and presentation skills
  • General business management knowledge
  • Financial acumen
  • Relationship building skills
  • Microsoft Word, Excel & Powerpoint

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.



Apply online if this sounds like your next challenge. Click on apply and get one step closer to starting your new job at Henkel.


Discover more: www.henkel.com/career