United States, Rocky Hill, CT, Adhesive Technologies

Global Market and Customer Activation Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Part of the Global Marketing team
  • Simplify highly technical content and expert knowledge and convert it into accessible engaging
  • stores.
  • Identify processes to streamline content development, localization and deployment from global to
  • local and lead implementation of these processes
  • Identify key agencies needed to support us as we streamline our processes
  • Build up strong relationships with global, regional and local stakeholders (both internal and
  • external)


Simplifying highly technical and expert knowledge 

Create simple, accessible and engaging stories to support our initiatives; new product launches, target device and industry programs following these content principles

  • Hero content (inspire and entertain)
  • Help content (educate and convert) 
  • Hub content (always on, regular content to drive loyalty)
Deliver these stories into holistic packages to be activated through our different channels with a strong focus on digital.
  • Digital channels (owned, paid, earned) 
  • Offline 
  • Internal sales
  • Distribution channels


Work with agencies to create content and communication strategies for our initiative

Responsible for the development and delivery of:

  • Content strategy, content pieces development (Hero, help, hub) such as videos, blogs, web content, visual creatives, sequential messaging banner ads, visual assets (graphs, 3D renders etc), keyword strategy 
  • Sales enablement assets (presenters, sell-sheets)
Responsible for managing financial aspects/budget tied to on-line brands/marketing support and measuring ROI. 

Select appropriate external agencies

Coach our local teams during execution


  • 5+ years in digital marketing, content development in global company 
  • Proven success in roll-out of global digital content campaigns for lead generation
  • Strong expertise in digital strategy activation 
  • BS / BA degree required / MBA preferred 
  • High proficiency with PC applications: MS Word, Excel, PowerPoint 
  • High proficiency in digital tools such as Google Analytics, Sprinklr, content collaboration systems (percolate)

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

JOB ID: 20000087
Contract & Job type: Full Time , Regular
Contact information for application-related questions: 1-866-836-7067


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