United States, Culver City, CA, Beauty Care

Marketing VP - Pravana


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Develop marketing objectives, brand strategy and annual marketing plan  
  • Lead brainstorming, concept development, presentation and execution of marketing plans 
  • Develop and implement all digital marketing efforts across online channels such as SEO, affiliates, PPC, display, social advertising, retargeting, digital media placements and email marketing campaigns 
  • Ensure strategic consistency with campaign materials including advertising, product retail and merchandising executions, video content, model imagery, paid media and digital 
  • Lead and support day-to-day marketing requests from external and internal teams 
  • Develop digital campaigns and online identity for product launches 
  • Lead, manage and develop marketing team


  • BA/BS Degree: Marketing, Communication, Journalism, Advertising 
  • MA/MS/MBA Degree: Major Marketing, Communication, journalism, advertising, or related field strongly preferred. 
  • Background and experience in the Beauty Industry or in Hair Dressing is beneficial, but not a must. 
  • 7-9 Years’ Experience in related fields 
  • 3+ years producing and editing videos for social media accounts or online publications 
  • Strong Communication Skills: Clearly articulate ideas through concise and timely written and/or verbal correspondence.  
  • High Proficiency with PC applications MS Word, Excel, PowerPoint, social media applications Facebook, Instagram, YouTube

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

JOB ID: 20000136
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067


Henkel’s application process

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