China, Shanghai, Beauty Care

APAC Junior Regional Brand Manager

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • Grow the APAC Henkel Beauty Care Retail revenues by successfully developing and launching innovations in Hair Colorant category. Outperform the competition with disruptive new products in the 15 APAC countries including China, Australia, New Zealand, Japan, Korea, Thailand, and Southeast Asia.

  • II. Main tasks

  • III. Dimension / Key figures
  • Scope: Hair Colorant Category/Brand for the APAC region
    100M+ EUR Yearly Net Sales
  • 20M+ EUR [HS1] Yearly Consolidated Marketing Budget
  • Contribution of innovations into NES: roughly 15 M EUR

  • IV. Individually Tasks
  • Provides category expertise and identifies white spots
    Executes assigned New Product Development projects including conceptualization, validations, development and implementation.
    Steers projects according to Henkel’s innovation process together with functional teams (R&D, Packaging, NPI, Supply Chain, Purchasing, Legal, Agencies, Production etc.) to ensure on-time and on-budget launches.
    Liaises with both global teams and countries for New Product Development and Roll-out pipelines
    Market intelligence: develops trend reports, shares insights regionally, supports the ideation process

  • Supports the Regional Playbook preparation and provides marketing assets to ensure a 360-launch planning in the markets
    Reviews local launch plans efficiency to drive awareness, consideration, conversion, and purchase
    Launch tracking: improves the launch tracking tools and coordinate with markets to optimize launch performance

  • Supports developing short/mid-term category strategies and regional/local innovation plans
    Consolidates forecast and demand planning and shares with global teams
    Analytics monitoring: prepares dashboards and monthly review to monitor KPIs (brands/countries/categories)

  • Supports in bridging markets with the global teams: cascading launch dossiers and marketing information and escalating market requests
    Constantly communicates with markets and supports including best practices sharing


  • Ability to conceptualize an implement new ideas by thinking strategically and creatively
  • Strong multi-tasker, ability to work on multiple projects with multiple deadlines
  • Excellent team player with the ability to build, foster and nurture relationships with cross-functional team members and countries.
  • Excellent written and oral communications
  • Ability to take ownership of projects and drive others to meet deadlines.
  • Effectively communicates at all levels of the organization, both internally and externally
  • Fluent in English and Chinese, business proficiency of Japanese can be PLUS.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, generation, disability, religion and sexual orientation.

JOB ID: 22029822
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)