At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?
YOUR ROLE
- Maximize marketing added value actions, achieve Consumer Centric Primary goal of managing Official Brand EC platform ( SP + HKN two brands ) with EC PP.com Momo official flagship operation and performance achievement.
- Competitive products and market dynamic observation to maximize brand EC online offers with connecting online traffic back to cooperated partner salons to maximize OMO actions.
- Annual + monthly EC on line event planning, including promotional activities, materials, copywriting. Cooperate with media agencies in digital advertising to maximize effectiveness of event promotion and drive performance.
- Develop annual ECom action plan proposal of SP and HKN two brands plus Tailor-made campaigns of Ecom big festivals ( Brand anniversary, 618, double 11, Salon week, Group week, Xmas with CNY campaign etc.)
- Optimize PP.com official Momo flagship interface to ensure smooth browsing/checkout lines/UI/UX for consumers & upgrade membership management to enhance customer loyalty.
- Implement EC online event promotion plus digital media and membership management ECRM & Line OA cooperation.
- Build up Systematic Analysis TOOL to develop ROI analysis of EC campaign (Pre & Post analysis)
- Individually Tasks (Time in %)
- Plan & Execute SP + Hair Kitchen Momo EC Flagship campaign （40%）
- Product category based EC campaign including communicating with digital AD agency for better EC campaign awareness & exposure（30%）
- Tailor made EC Digital campaign with KOL/IG/FB AD discussing with PM (20%）
- EC campaign Pre & Post analysis（10%）
