Canada, Mississauga, Henkel Consumer Brands

Senior Brand Manager, Beauty

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • The role of the Senior Brand Manager is to develop short- & long-term plans that translate into operational actions to achieve sales, market share & profit growth objectives for the Beauty Business Unit within our Henkel Consumer Brands division. This role is responsible for a portfolio of brands.
  • Devise 5-year strategic portfolio growth plans to be presented to both local BU and international organization.
  • Deliver annual brand reviews & marketing plans that translate into channel/account plans with support from sales strategy/sales teams.
  • Drive health of base business by optimizing trade fundamentals (distribution, pricing, in-store promotion & merchandizing) in collaboration with sales strategy/ sales teams.
  • Collaborate with international marketing to develop innovation and communication for local Canadian brand(s).
  • Leverage North American and Global innovation & communication for brand(s) shared across the border.
  • Own portfolio/brand P&L with strong focus on profit improvement.
  • Track monthly COGS to understand impact to P&L and devise plans to address changes if necessary.
  • Deliver rigorous monthly & quarterly brand performance reports to both local unit & international organization. Brand performance includes P&L, market share and innovation/campaign tracking.
  • Work closely with supply chain to ensure product setup, relaunches & launches happen in a timely fashion with appropriate volume forecast assumptions and minimal disruptions/write-offs.
  • Optimize advertising & promotion budget ensuring best ROI for every dollar invested. Recommend test ‘n learn ideas to gauge impact to awareness, trial and conversion.
  • Coach and mentor, a team of 2 assistant/brand managers. Develop their skill set to be in line with both local and international expectations and prepare them to the next level.
  • Member of the Canadian Marketing Leadership Team supporting director on setting team vision, roles/responsibilities, culture and development opportunities.


  • Thinks strategically uncovering market insights that would turn into potential opportunities or issues.
  • Plans & execute both long term/big picture actions and short term/day to day initiatives – leveraging insights uncovered.
  • Prioritizes and focuses their own/cross functional team on key objectives, big bets and flawless execution of actions. 
  • Has a solid financial acumen. Knows how to pull levers of the P&L to drive profits.
  • Has a strong operational acumen. Rolls up their sleeve with supply chain when necessary to ensure flawless execution.
  • Collaborates with and influences teams in Canada, US & international.
  • Highly confident in presenting and simplifying the complex to senior local & international leadership.
  • Coaches and mentors a team of assistant/brand managers. Raises their bar in terms of market/financial acumen and ability to present analytical yet simple stories with key messages to senior leadership.

The following would be an asset:

  • Experience in Hair colour or hair care categories
  • Experience managing both challenger and leader brands.
  • Exposure to a matrixed organizational structure with multiple stakeholders.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

JOB ID: req50990
Contract & Job type: Full Time, Regular
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Health, Disability & Life Insurance
Health, Disability & Life Insurance Vacation / Paid Time Off
Vacation / Paid Time Off Savings Plan Matching
Savings Plan Matching Flexible Work Policy
Flexible Work Policy Performance Bonus Incentives
Performance Bonus Incentives Paid Parental Leave & Childcare Benefits
Paid Parental Leave & Childcare Benefits Wellness Programs
Wellness Programs Tuition Reimbursement & Student Loan Aid
Tuition Reimbursement & Student Loan Aid International Career Opportunities
International Career Opportunities Employee Recognition Programs
Note: Perks might vary depending on the job grade.