Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Director, Social Digital Content & Creator Strategy – MSDS
Apply for this role
Director, Social Digital Content & Creator Strategy – MSDS
Apply for this role
About this position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- The Director, Social Digital Content & Creator Strategy is a dynamic, platform-native leader responsible for shaping and scaling MSDS’s social entertainment and creator ecosystem. This role oversees all social and creator activity across the MSDS portfolio — driving innovation, community, and content-to-commerce acceleration. Operating at the intersection of brand, digital commerce, and culture, this leader ensures that every social touchpoint connects emotional storytelling with measurable business outcomes. The role demands both strategic vision and deep hands-on understanding of platforms, creators, and digital communities. This Director partners closely with the Directors of Brand, Creative, Digital Commerce, and Education to ensure social strategy is fully integrated across campaigns, content, and commerce — positioning MSDS as the most socially relevant, creator-empowered professional beauty portfolio in the industry.
Key Responsibilities
- Social & Creator Strategy Leadership
- Build and lead MSDS’s unified social & creator strategy across all brands
- Translate cultural trends, platform innovation, and creator insights into actionable strategies that build community, inspire creators, and drive engagement and conversion.
- Partner with Brand Directors and the VP Marketing to ensure social strategy aligns with brand positioning, launch plans, and creative priorities.
- Develop annual channel roadmaps for TikTok, Meta, YouTube, and emerging platforms – defining purpose, voice, and performance metrics per channel. Team & Channel Leadership
- Lead a team of Senior Managers by platform specialty (TikTok – Entertainment, Meta – Community, YouTube – Education), each managing their own Social Content Managers.
- Foster a creative culture of speed, experimentation, and excellence – empowering the team to ideate, produce, and publish with agility and impact.
- Ensure each platform strategy maximizes relevance, creator resonance, and data-driven optimization. Creator & Influencer Ecosystem
- Architect and scale MSDS’s creator network across micro, nano, and pro-influencers –fueling advocacy and UGC at scale.
- Oversee influencer partnerships, paid collaborations, and content co-creation initiatives across all brands.
- Build relationships with creators, agencies, and platform partners to co-create standout moments and measurable brand impact. Content & Platform Excellence
- Define creative standards and storytelling principles for short-form
What makes you a good fit
- 10–12 years of experience in content creation and creator management within beauty, fashion, or relatable industries.
- Deep understanding of TikTok, Meta, YouTube, and emerging platforms, including algorithmic dynamics, creator monetization, and community building.
- Expertise in translating social trends and data insights into creative and commercial strategies.
- Strong leadership and communication skills with the ability to influence cross-functionally and inspire large creative teams.
- Entrepreneurial, innovative, and deeply connected to digital culture.
Some benefits of joining Henkel
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $135,000.00- $165,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 25087744
Job Locations: United States, CA, Culver City, CA
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.