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Taiwan, Taipei, Laundry & Home Care

Senior Marketing Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Managing the strategic L&HC brand plan for the demanding market
  • Managing the market reactive and make the proactive sales efforts
  • Develop strong public relationship and execute extraordinary customer service to secure customer satisfaction and loyalty to our brands
  • Set company marketing strategy and lead all external marketing campaigns to increase the amount of direct leads and company revenue
  • Develop Marketing Communication Plans within the global marketing strategy, which contributes to strengthen brand positioning in the market
  • Lead media plan development and digital marketing activities  
  • Initiate Consumer & Shopper understanding research with the support from global research team
  • Initiate local relevant consumer/ shopper researches with can drive business growth
  • Optimize the investment efficiency & effectiveness by continuous ROI review.  
  • Develop strong team including external key partners 
  • Demonstrated the strong leadership and lead the change in the business operations


  • Master degree with minimum of 10 years of experience in the FMCG brand marketing; involvement in digital / e-commerce platform is highly preferred
  • Strong verbal and written communication skills in English and Mandarin
  • Ability to effectively communicate complex and / or controversial topics and concepts to a wide and diverse audience; strong internal and external stakeholders’ management skills
  • Ability to work independently and deal with ambiguity; effectively collaborate in decision-making and motivate staff toward to results
  • Experience working in a highly matrixed organization will be an advantage
  • Passionate about our company, brand and products; good team player and be positive, and is able to find simple ways to solve complex problems
  • Ability to influence others in leading changes; can lead initiatives and project team
JOB ID: 190003QG


Henkel’s application process

2:02 Min.