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Germany, Lucerne Sempach Station, , Düsseldorf, Adhesive Technologies

Global Strategic Marketing Manager (d/f/m)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Henkel Adhesive Technologies is the leading solution provider for adhesives, sealants and functional coatings worldwide, with more than €9 billion in sales. Through our Engineered Wood business we drive a transformation in the construction industry where sustainable buildings from engineered wood replace traditional materials such as concrete and steel. Henkel’s high-tech adhesives are crucial for the production of safe and sustainable engineered wood, and thus helping a significant reduction in the buildings’ carbon footprint. You drive future growth of the business:
  • Segment and analyze the market to identify the best opportunities for growth
  • Develop strategic roadmaps for product development
  • Run global product launches
  • Evaluate customer needs and build application-specific value propositions
  • Drive strategic pricing
  • Develop growth oportunities through adjacencies and new business models
  • Drive the adoption of engineered wood through digital market activation


  • Master’s degree in Engineering or Science; MBA a plus
  • 5 years experience in strategic marketing or equivalent
  • In-depth experience in relevant industries (e.g. construction, materials, engineering, adhesives) with a strong technical component in previous roles
  • Experience in a business driven by a complex regulatory environment a plus (certification, building codes etc.)
  • Strong analytical skills combined with disciplined project management
  • Proven leadership skills in a complex and diverse environment
  • Ability to communicate and influence at all levels of the organization
  • Fluent English language skills

The position is based in either Düsseldorf, Germany or Luzern, Switzerland.

JOB ID: 190005H5


Henkel’s application process

2:02 Min.