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Portugal, Lisbon, Laundry & Home Care

Brand & Trade Marketing Manager Laundry & Home Care


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Define and implement local marketing and trade marketing strategy for specific brands; allocate the respective marketing budget; manage and steer local marketing and trade marketing activities for the respective brands; Lead Digital strategy.
  •  Development of local marketing strategy for brands & contribution to development of local sales and pricing strategy
  • Marketing input for local masterplan
  • Set-up of “Marketing-Mix” for own brands, esp. define portfolio, price, promotion and placement strategy, in close cooperation with sales
  • Development of trade marketing/promotional strategy for brands
  • Development of promo plan and steer promo plan execution (in cooperation with Sales)
  • Shared P&L responsibility, steer Marketing budget
  • Optimize marketing processes
  • Leadership: local brands team
  • Close collaboration with international marketing and implementation of marketing activities
  • Development of Inno Plans in collaboration with Internati


  • Academic Background: Min. Management degree
  • Experience: Min. 2-3 years in FMCG Marketing with solid experience in brand management; Multinational Company background experience preferred.
  • Location: Lisbon based
  • Strong FMCG marketing and brand management knowledge
  • Strong financial/business mid-set (P&L thinking)
  • Strong understanding of retail business
  • Results/solution oriented
  • Strong presentation and communication skills
  • Good influence capability
  • Team player/relationship manager (ability of building partnerships with business stakeholders (Sales, Costumer operations, Supply Chain, International marketing teams, etc.)
  • Good capacity of focus/define priorities (capacity of dealing with high workload and high-pressure environment)
  • Strong leadership skills
  • Business strategic thinking 
  • Language: English (very good level is mandatory)
JOB ID: 190007JK
Contract & Job type: Full Time , Regular


Henkel’s application process

2:02 min.