May 2, 2014  Boulogne-Billancourt / France

Henkel engaged in sustainability

“I prefer 30°"

“I prefer 30°” is an initiative of the detergents industry that aims to raise awareness of the benefits of lower wash temperatures. Henkel as well as other industry players and trade partners support this A.I.S.E. campaign (International Association for Soaps, Detergents and Maintenance Products).

Did you know?

  • 1,130 loads of washing are initiated in Europe every second, which represents over 98 million per day.
  • In Europe, the average washing temperature is 41°.
  • Washing laundry at 40° consumes 1.3kWh whereas washing laundry at 30° consumes only 0.4kWh.
  • Lower washing temperature respects the environment and also protects the fabric of your favourite clothes.*

* Source Insites study 2011/ Source AFISE/ Source A.I.S.E

The campaign intends to encourage consumers to use lower temperatures when doing the laundry, hence, using fewer resources whenever possible. For example, energy savings of up to 40 percent can be achieved by simply reducing the washing temperature by 10 degrees - from 40 to 30 degree Celsius.

Henkel in Italy, Benelux and France promote the “I prefer 30°” initiative that is in line with Henkel’s Sustainability Strategy 2030. By supporting the campaign Henkel wants consumers to become more and more aware of their impact on the environment. It shows how simple everyday actions can have an impact on tomorrow. Overall, washing at the lowest temperature helps to reduce CO2 emissions and to save energy while clothes will actually look good and last longer.

Additional Information