May 30, 2014  Singapore

Schwarzkopf at Audi Fashion Festival 2014

Runway in Singapore

Schwarzkopf Professional partnered Audi at its Fashion Festival in Singapore. As the official hair sponsor for the event, Schwarzkopf Professional products were used to bring the glitz and glamor for all shows during the five-day event mid of May.

The runway was blazing at the Essential Looks Hair Show, as local and international ambassadors for Schwarzkopf Professional showcased their creations for the Spring/Summer collection. Guests had the pleasure of seeing hair-raising styles along the themes of Candy Dandy, Hot Whites and Metal XX at the show. Furthermore, they got to watch international hair maven, Scott Sloan, styling the models’ hair on the runway. Acclaimed fashion icons were present at the show to get connected with the trends and hairdressing’s global community.

A ‘Look and Learn’ seminar was also conducted in conjunction with the festival, where participants got the opportunity to gain practical knowledge on advanced cut and color techniques from Schwarzkopf Professional’s guest artists.

Now in its sixth year, the Audi Fashion Festival is a key highlight on the region’s fashion calendar. The event draws esteemed names in the fashion industry: This year’s closing show was staged by fashion royalty, Oscar De La Renta.

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