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May 15, 2017  Wilton, Conn.

New sulfate free all® fresh clean ESSENTIALS® and Hilaria Baldwin show consumers easy ways to adopt a “less is more” lifestyle

all® Partners With Mom And Healthy Living Author Hilaria Baldwin To Introduce “Hilaria’s Essentials For Living Cleanly”

all® is proud to announce its partnership with Hilaria Baldwin – trusted health and wellness author, mom of three young children and accomplished yoga instructor – who shares the brand’s commitment to living a clean and balanced life. The partnership will support the in-store launch of NEW sulfate free all® fresh clean ESSENTIALS®.

all® fresh clean ESSENTIALS® delivers a powerful clean without harshness.

all® fresh clean ESSENTIALS® delivers a powerful clean without harshness.

As part of the partnership, Hilaria will be featured in a series of videos giving viewers a glimpse into her life as a mother, her top essentials for living cleanly and creating a healthy home, and of course, showcasing her signature yoga poses.  Consumers can watch the videos at allsulfatefree.com, and learn more about sulfate free all® fresh clean ESSENTIALS® as well as get a high value coupon.

“As a mindful, multi-tasking mom, Hilaria is the perfect partner to help announce the in-store launch of new sulfate free all® fresh clean ESSENTIALS®,” said Bridgette Miller, VP all® Marketing.  “As a busy mom with three young children and both a home and business to run, Hilaria embodies an authentic and approachable health-minded lifestyle that more and more families are looking to embrace when choosing products for their home.”

all®, America’s trusted family brand, carefully formulated all® fresh clean ESSENTIALS® without sulfates and dyes, containing essential, effective ingredients like Active Stainlifters® to deliver a powerful clean without harshness. Like every product in the all® product line, it promises to take on the toughest kid stains, keeping clothes smelling fresh and looking clean, so parents can feel good about bringing all® fresh clean ESSENTIALS® into their laundry rooms.

“Living a healthy lifestyle is important to me as I create a nurturing home for my family. From our food to laundry products, I pay close attention to the ingredients we use in our home, and I trust all® and its new sulfate free detergent to help me tackle my family’s worst laundry stains. With its effective, sulfate free formula, all® fresh clean ESSENTIALS® is a product that fits perfectly with my mindful lifestyle,” said Hilaria Baldwin.  

Available in-stores at Walmart, Target, and major grocery stores nationwide, and online at Amazon.com, all® fresh clean ESSENTIALS® comes in both fresh scent and fragrance free varieties and retails for $4.99.

For more information on all®’s partnership with Hilaria Baldwin, and for more product information about all® fresh clean ESSENTIALS®, visit allsulfatefree.com, and follow all® on Facebook, Twitter and Instagram.