We lead the way to reimagine and improve life every day. Today and for generations to come. Through our brands and technologies, across our teams around the world.
REIMAGINING & IMPROVING LIFE EVERY DAY
Our Purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We build on our pioneering spirit, knowledge, and resources to shape a purposeful future for the next generations.
Ready to reimagine!
IMAGINE YOUR GRANDCHILDREN ASKING YOU WHAT “THROW AWAY” MEANS.
We are not there yet, but every day we are working towards a world where all packaging is recyclable or made to be reused over and over again.
IMAGINE THE CIRCULAR ECONOMY SIMPLY IS THE ECONOMY.
We are not there yet, but every day we are working towards a world where zero plastic ends up in the environment.
IMAGINE LOOKING BACK TOMORROW AND HAVING MADE A DIFFERENCE TODAY.
We are not there yet, but every day we are working towards a world where the climate is no longer in crisis. Our contribution: becoming climate-positive in our production by 2030.
IMAGINE CLEAN CLOTHES WITH ONLY A FEW DROPS OF WATER.
We are not there yet, but every day we are working towards a world where doing laundry requires almost no water and energy.
IMAGINE YOUR HAIRCARE CUSTOMIZED TO YOUR TRUE SELF.
We are not there yet, but every day we are working towards a world where every product is tailored to your individual needs and preferences.
IMAGINE CHARGING YOUR CAR IN SECONDS.
We are not there yet, but every day we are working towards a world where charging vehicles is faster than filling them up. Our high-tech solutions help build better and safer batteries.
IMAGINE EDUCATION LEADING TO EQUALITY.
We are not there yet, but every day we are working towards a world where everyone is able to seize their potential through education.
Let us create the future
together.
The Henkel brand unites our heritage and ambition going forward: engaging people to shape a purposeful future together and, driving sustainable progress while building on our core strengths.
Our brand design is designed to stay. It’s dynamic, colorful, and easy to use. It allows for flexibility without weakening what makes our brand strong and recognizable: our iconic logo, the Henkel colors red and white, and a unique and highly flexible typeface make our brand instantly recognizable.
The diversity of Henkel – its businesses, its products, and its people – has always been key to our success. This is what our brand should feel like as well. That’s why we are opening up a world of colors, introducing a next-generation typeface, and tapping into the endless opportunities of digital artwork.
Awards
We strive to create a distinctive and impactful brand identity that reflects our entrepreneurial and pioneering spirit.
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