Our Consumer Brands business unit includes all of our consumer-facing brands under one roof, allowing us to collaborate and bring the best possible products to people across North America. With an optimized portfolio, iconic brands, and strong technologies, Consumer Brands holds leading positions in the hair and laundry & home care categories in many markets around the world.



Our innovative brands solve consumer needs and drive Henkel’s competitive edge in the areas of innovation and sustainability. Henkel R&D teams are constantly working to meet consumer demand, and our award-winning products are constantly being improved.


Consumer Brands Core Categories

As a multi-category platform in the consumer goods business, our portfolio focuses on two core categories: Hair and Laundry & home care.

Consumer Brands Dishwashing

Laundry & Home Care

Henkel started its business with a laundry detergent almost 150 years ago. Today, our laundry & home care portfolio includes laundry detergents and additives, dishwashing, surface cleaners and toilet care products.

Consumer Brands Washing Hair


With our hair category, we are active in both the consumer goods and hair professional business. Our consumer segment offers products for hair care, and styling. For professional hair salons we offer hair treatment, coloring, finishing and styling products. Schwarzkopf Professional is among the world’s three leading suppliers of professional hair care products.