What does a company need to be innovative? Many things – but freedom, openness and diversity are essential. Innovative strength and the successful implementation of good ideas always depend on people and their environment. A company's innovative spirit is thus a question of culture. One of the best ways for companies to increase their innovative strength is to foster the creativity of their employees – for example, through training in methods such as design thinking, which serve to generate ideas.
Without people there would be no innovations, as ideas arise in interaction with one another. Fortunately, ways of working are changing fundamentally now, making it easier to collaborate with colleagues around the world. For Henkel, it is important to draw on as many different impulses as possible – also from outside. We work in many areas with partners, start-ups, suppliers, customers, universities, and research institutions. Opening up and conducting joint, collaborative research on the challenges of the future is crucial. In this way, we ensure our future viability, meaning the ability to respond proactively to a constantly changing world.