CONSUMER BRANDS

Woman holds child in a laundry room, using a bottle of all free clear detergent

We are driving a multi-category consumer brands platform that represents a wide range of products and well-known brands. Our diverse portfolio focuses on two core categories: hair care & laundry and home care. In North America, our leading consumer brands include Schwarzkopf®, Snuggle®, Joico®, and Dial® among other household favorites.

STRIVING TO MEET CONSUMER NEEDS BY DRIVING INNOVATIONS WITH ICONIC BRANDS & TECHNOLOGIES

Our Brand Portfolio

Filter
Filter
Region
Region Filter
Reset
No results found, please check the spelling or try another term.
Customer Segments
Customer Segments Filter
Reset
Product Category
Product Category Filter
Reset

Our Core Categories

Abstract image in blue colors symbolizing a washing process

Laundry & home care

Our brands like Snuggle®, all®, and Dial® play a key role in our consumers’ everyday lives. We want to inspire future generations with sustainable product solutions driven by consumer insights. That’s why we partner with our consumers and customers to develop market-leading brands and products in areas like laundry care, dishwashing, surface cleaners, pest control, and toilet care.

Imagen abstracta en colores anaranjados que simboliza un mechón de pelo

Hair

In the hair category, we are market leaders in both consumer and professional hair businesses. We are passionate about hair and our brands, like Schwarzkopf®, Joico®, and Kenra® truly reflect that. Whether it’s consumer hair care products; or innovative professional salon products for hair treatment, coloring, finishing, or styling – our brands are committed to quality, safety, sustainability, and high performance.