PRESS & MEDIA

During this season of giving, Henkel is celebrating the collective impact organizations can make together for local communities and young athletes. Through its multi-year partnership with the U.S. Soccer Federation, Henkel North America, a leading manufacturer of well-known consumer and industrial brands including Dial® soap, Persil® and , all® free clear laundry detergents, Snuggle® fabric softeners, Schwarzkopf® hair care  and Loctite®, OSI®, Technomelt®, and Bonderite® adhesives, sealants, and functional coatings, is partnering with organizations to improve access to the game of soccer by creating moments of community, inclusion and opportunity.

As a proud Official Partner of U.S. Soccer, Henkel is committed to helping Fans win – on and off the field, whether it’s on gameday, or through small daily victories of life that start at home.

Trusted household brand Snuggle®, beloved for bringing long-lasting freshness and the comfort of home to consumers for over 40 years, has partnered with Homesick®, the handcrafted candle brand known for evoking cherished memories through scent. Together, the brands are introducing limited-edition Cuddle-Up Fresh™ and Freshly Washed™ candles, an iconic collaboration that celebrates the power of fragrance to instantly transport us back to the warmth, comfort, and familiarity of home. This partnership underscores both brands’ shared mission: transforming everyday moments into lasting sensory experiences.

This Eczema Awareness Month ‏(October), all® free clear, the no. 1 detergent brand recommended by dermatologists, is partnering with Danielle Jonas – mother, wife, entrepreneur and eczema activist – to champion a sensitive skin care routine beyond what might be expected. This includes further educating the eczema and sensitive skin communities about all® free clear being an important step in any skin care routine.