Teams from Gliss and Purex Crystals celebrate at the 2018 Product of the Year award show, held Feb. 8 at the Edison Ballroom in New York City. The event was hosted by comedians Rachel Dratch and Ana Gasteyer.
Product of the Year is an international annual awards competition, recognizing companies for quality and product innovation. Each year, Product of the Year USA accepts entries from new consumer products launched within the previous year that demonstrate advancement within their industry. "Product of the Year answers an essential question – 'How do I find great new products – with so many launches, so many claims, how do you find the best?' This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation," said Mike Nolan, CEO of Product of the Year.
Henkel scored twice at the Product of the Year awards for the second consecutive year. In 2017, Schwarzkopf Keratin Color and Snuggle Plus SuperFresh were awarded Product of the Year USA in their respective categories.
Purex Crystals Botanicals launched in 2017 and comes in two different variants: Cherry Blossom & Ginger and Warm Sandalwood & Vanilla. These laundry scent boosters provide a blend of essential oils and minerals with a dye-free formula that can last up to 12 weeks.
Making its way from Europe, the Gliss Hair Repair collection, which includes the Ultimate Repair Anti-Damage Mask, launched in the US in 2017. Powered by a high-performance formula, it provides deep reconstruction, more shine and up to 95 percent stronger hair.
