Henkel North America: Laundry & Home Care new products and innovations

See the latest innovations from Henkel’s Laundry & Home Care portfolio of brands, including all®, Persil®, Snuggle® and Sunlight®.

Consumer Brands Nov 11, 2020
A bathroom with a washing machine, a laundry basket and two shelves with plants on them

Did you know that Henkel sells detergents for around 25 billion wash loads per year? The strong brands and innovations in the Henkel Laundry & Home Care business play a key role in consumers’ everyday lives. Check out the latest products, innovations and commercials!



From the #1 brand recommended by dermatologists, allergists and pediatricians for sensitive skin, all free clear pure is a 99% bio-based detergent that uses a multi-enzyme formula to clean clothes while still being gentle on skin. The biodegradable formula is, as always, phosphate free and 100% free of perfume and dyes.


With a fabric-smoothing formula that smooths fibers to promote elasticity as it cleans clothes, all free clean & care uses a multi-enzyme formula that is 100% free of perfumes and dyes and, as always, is phosphate free.


Snuggle SuperCare™ fabric softeners, dryer sheets and scent boosters keep clothes looking newer for longer. This fabric conditioner protects clothes with specially formulated technology that prevents color fading and wear and tear.



Sunlight Advanced dishwasher detergent fights burnt-on grease for a brilliant clean. It delivers 16 actions for an advanced clean, including high-powered cleaning ingredients that clean in short cycles and dissolve quickly.


Sunlight Rinse Aid accelerates drying for dishes without spots or streaks, delivering five actions for a sparkling clean.