Today, Henkel has Green Circle Salons programs in place at its R&D centers in Culver City, California, Stamford and Darien, Connecticut, as well as the Test Salon and the #AcademyofHair in Culver City. Ninety-five percent of the materials collected at these locations are re-used and given a second life. Since the partnership took off in 2018, Henkel has recycled nearly 111,000 pounds — roughly 55 tons — of salon waste.
In an industry known for its creativity, Green Circle Salons doesn’t shy away from recycling challenges.
“The team at Green Circle Salons never says no,” says Stucky. “Even if they do not have a solution for a particular type of waste, they will help you find one. That’s what I value most about our partnership, and a big part of why it is so successful.”
By creating more sustainable products and packaging up-front — and working on the back end with organizations like Green Circle Salons — Henkel is delivering on its commitment to reducing waste, while encouraging our partners to do the same. Henkel Beauty Care Hair Professional brands actively promote Green Circle Salons to salons across North America, to increase education and awareness about the availability and benefits of their programs.
“Joico helped to rally the salon community to recover ocean plastic. Together, with other participating beauty brands, we were able to keep 2.2 million plastic bottles from entering the world’s oceans — double our goal,” says Deliman, noting that the campaign also generates revenue for local recyclers. “The social and environmental aspect came together in a force for good.”
The partnership between Henkel and Green Circle Salons proves that you can create beauty, while minimizing waste.