Packaging plays a key role in our modern way of life. Without it, most products would expire or get damaged before arriving in a store. However, it’s frequently pointed out as one of the main villains in our planet’s battle for environmental sustainability because it turns into waste after its use. That’s why companies from across industries are searching for ways to close the loop and minimize the negative environmental impact of packaging while still benefitting from its positive properties.
Our packaging strategy: Strong focus, ambitious targets
At Henkel, we recognize our responsibility related to packaging. We’re committed to promoting sustainability and bring this commitment to life through a set of ambitious targets. Our strategy is built around the circular economy concept and focuses on including materials from sustainable sources and using a smart design to close the loop – for the benefit of people and the planet.
SexyHair®, a Henkel Beauty Care Hair Professional brand, has committed to reduce plastic waste by keeping 452,000 pounds of plastic out of landfills each year with sustainable PCR packaging. Their Calm SexyHair bottles, launched in 2020, are made with up to 95% PCR (Post Consumer Resin).
Henkel Adhesives EPIX® technology comprises a portfolio of materials and chemistries enhancing paper products and offering a paper packaging alternative for consumers. It expands paper functionality and improves performance while maintaining the sustainability and recyclability of the package.
A key partner on the journey towards better recycling of waste and establishing a circular economy is the social enterprise Plastic Bank, which works to reduce plastic waste in nature, including in the world’s oceans, while at the same time offering new opportunities to people who live in poverty – especially in countries where recycling infrastructure for waste disposal is non-existent or inadequate. In 2017, Henkel became the first major global consumer goods company to partner with Plastic Bank.