Our Mission: 
Together at #mydentity, we are a social media power house and industry leader by setting trends, launching innovative products, and empowering a worldwide network of #hairbesties to find their #mydentity through fun, excitement, and education. 

Our History: 
#mydentity, born is 2017, created by Los Angeles based hairstylist @Guy_Tang to customize colors we all dream of – colors that are missing from today's hair color. The goal was to create a line that brings back excitement to our industry. But most of all, to create a community that empowers our #hairbestie family and enables all of us to find our #mydentity - because "when you know who you are, you have the courage to do anything you dream of." -@Guy_Tang