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PRAVANA is a leading professional hair color that brings stylists groundbreaking, cutting edge products that are revolutionizing the beauty industry. The brand’s core mission is to empower the professional salon industry and provide unparalleled, high performance beauty solutions through a range of carefully curated, innovative hair care products that are formulated from the best ingredients available. PRAVANA’S complete range of continuously evolving hair products include the award-winning ChromaSilk Permanent Creme Hair Color Collection, VIVIDS creative colors, PURE LIGHT lighteners and THE PERFECT BLONDE toning line as well as a full collection of styling and after care to meet virtually every beauty need.
PRAVANA’s philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible approach.