Pravana is a global salon professional hair care brand hailed as one of the fastest growing hair color companies in the nation. Founded by 30-year industry veteran Steve Goddard, Pravana brings stylists around the world groundbreaking, cutting edge products that are revolutionizing the beauty industry, one strand at a time.

The brand's core mission is to provide unparalleled, high performance beauty solutions to salon professionals and clients everywhere through carefully curated, innovative hair care and color products that are formulated from only the best, most natural ingredients available to the beauty industry. Pravanas's full and complete collection of hair products includes the award-winning ChromaSilk permanent crème color, creative color category leader Vivids, the Pure Light blonding collection and the perfect blonde and Brunette toning lines as well as a full collection of styling, texturizing and after color care to meet virtually every beauty need. Pravanas's philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality of product precision, underscored by a responsible and eco-conscious approach, which includes biodegradable packaging, natural, non-harmful ingredients.

Regarded as one of the most influential beauty brands in digital media, Pravana curates the latest in beauty trends, continuously cultivating never-before-seen, inspirational techniques, formulas and look books in collaboration with the industry’s most prolific stylists with an engaged following of over 1 million fans across social media. Acquired by Henkel Beauty Care in 2017, the team is comprised of global citizens and actively involved in the community; Pravana’s philanthropic endeavors include a commitment to City of Hope, Beauty Changes Lives and more. 

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