Snuggle fabric softener has been making the world a softer place for over 30 years, providing the ultimate in Snuggly Softness and long-lasting freshness to loads of laundry.

The Snuggle line offers a variety of high-quality fabric conditioning products, including liquid softeners, dryer sheets, and in-wash scent boosters that make clothes snuggly soft while providing long-lasting freshness.

Snuggle Bear strives to make the world a softer place through spreading a positive and hopeful message and by creating snuggle-up family moments.

More about Snuggle


The brand’s iconic Snuggle Bear was created by Jim Henson’s Creature Shop, birthplace of The Muppets and Sesame Street puppets.