Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Trade Marketing Executive, Henkel Consumer Brands
Apply for this role
Trade Marketing Executive, Henkel Consumer Brands
Apply for this role
About this position
About this Position
In this role, you will lead trade marketing activities for Henkel Consumer Brands, focusing on BTL execution, POS initiatives, and retailer projects. You will collaborate with Marketing and Sales to drive brand visibility, analyze market trends, and optimize campaigns for key customers.What you´ll do
- Assuming responsibility for the Trade Marketing operation across Henkel Consumer Brands Business Unit via focusing predominantly on customer marketing
- Designing and executing BTL trade marketing activities within the right trade marketing mix aligned with the brand(s) strategy
- Ensuring the implementation of “Point of Sales” activities, like promotions, POP material, POS animation, insert visuals
- Acting as a key point of contact between Marketing & Sales departments to ensure timely execution of projects
- Monitoring and analyzing category/channel, competition and consumer market data in order to provide base for the business opportunities
- Leading retailer projects & sales promotions with dedicated and optimum budget management
- Analyzing and creating relevant action plans for key customers, campaigns, special local projects
- Working closely with channel managers and KAMs to provide argumentation, in the development of joint business plans, monitoring performances of implemented plans at channel/ account/category level
- Conducting market research on regular basis to analyze latest retailer category trends
- Analyzing and reporting sales related actions plans
What makes you a good fit
- BSc/BA in Business Administration or in a relevant field
- 3-4 years of experience in Trade Marketing, Marketing or Sales within FMCG sector
- Aptitude to think outside of the box to explore business opportunities
- Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
- Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
- Advanced user of MS Office applications
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
JOB ID: 25083513
Job Locations: Turkey, Istanbul, Ümraniye
Contact information for application-related questions: recruitment-hr@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.