Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Regional Marketing Manager - Perfect Clean
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Regional Marketing Manager - Perfect Clean
Apply for this role
About this position
About this Position
As part of the regional Perfect Clean marketing team, the Marketing Manager will lead and support the development and execution of strategic initiatives primarily across Turkey, Central Asia (CA), and Leo. While the core focus lies in driving growth and brand excellence in these priority markets, the role will also contribute to cross-market projects with broader impact across the High Growth region.This position requires a mix of strategic thinking, hands-on project leadership, and strong collaboration with cross-functional and local teams to implement innovations, strengthen the core portfolio, and elevate brand presence.
What you´ll do
- Drive the implementation of brand strategies and innovation projects within Turkey, CA, and LEO in close alignment with local marketing teams.
- Act as a key business partner to the countries by adapting and rolling out regional toolkits and ensuring marketing excellence in execution.
- Lead or co-lead specific cross-functional initiatives with R&D, Packaging, Supply Chain, and Finance to ensure timely and successful market launches.
- Collaborate with creative and digital agencies to deliver best-in-class assets for in-store, digital, and media activation.
- Monitor market trends, consumer insights, and competitive dynamics to identify actionable opportunities for growth in the focus markets.
- Track and report key marketing performance indicators (KPIs), ensuring ongoing optimization and alignment to targets.
- Total High Growth cross region broader projects that may span multiple markets (e.g., toolkit development, cross-category synergies).
- Foster knowledge sharing and alignment between local markets and the regional team to strengthen consistency and scalability.
What makes you a good fit
- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
- 5+ years of experience in brand management or regional marketing, ideally within FMCG or Home Care categories.
- Experience in or with the Turkish, Central Asian, or Leo markets is strongly preferred.
- Excellent project management, organizational, and cross-functional collaboration skills.
- Strong communication skills in English (written and verbal)
- Proactive, hands-on attitude with high accountability and results orientation.
- Digital fluency and a passion for consumer-centric marketing.Team player with strong interpersonal skills and a high level of cultural adaptability.
Some perks of joining Henkel
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
JOB ID: 25086875
Job Locations: Turkey, Istanbul, Ümraniye
Contact information for application-related questions: recruitment-hr@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.