Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Media Manager, Henkel Consumer Brands MEA
Apply for this role
Media Manager, Henkel Consumer Brands MEA
Apply for this role
About this Position
In this position, you will lead the development and execution of media strategies across MEA markets. You’ll act as an entrepreneurial, results-driven Media Manager collaborating with internal teams, agencies, and regional partners to deliver consumer-centric, cross-channel campaigns. Working closely with shopper and brand marketing teams, you’ll drive brand equity and business growth through impactful and integrated media solutions.
What you´ll do
- Manage media buying strategy and execution, including oversight of media offers, deal negotiations, and managing media agency relationships, ensuring cost-effective and impactful media investments.
- Partner with media agencies to manage media planning, buying, optimization, and performance tracking.
- Manage the development and execution of media strategies across all channels (TV, digital, social, OOH, etc.) to support brands and business objectives as per Modern Marketing principles.
- Ensure alignment of media plans with brand (ATL) and commercial/shopper teams (Retail Media/BTL).
- Ensure robust tracking of media KPIs such as reach, conversion, and sales uplift, supporting data-driven decisions.
- Champion innovation and test-and-learn media opportunities within our internal Experimentation@Scale process.
- Manage relationships with external media partners such as Google, Meta, TikTok etc.
- Manage media tools such as Henkel Media Center (HMC) & Henkel Open and deliver performance reports, competitive analysis, post-buy reviews, and ad hoc insights for stakeholders.
What makes you a good fit
- 5 to 8 years of experience in media strategy, planning, and execution, ideally within FMCG.
- Proven track record managing integrated campaigns across all channels.
- Strong experience in integrated communication planning
- Ability to manage cross-functional teams and agencies with clarity and influence.
- Deep understanding of MEA markets’ media landscape, consumer behaviour, and retail environment.
- Analytical mindset with experience using media analytics, MMM, and other measurement tools.
- Strategic thinker with strong commercial acumen and attention to detail.
- Fluency in English, both spoken and written
Some perks of joining Henkel
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
JOB ID: 25086706
Job Locations: Turkey, Istanbul, Ümraniye
Contact information for application-related questions: recruitment-hr@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.