Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Specialist Brand & Trade Marketing
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About this Position
Henkel is looking for a Specialist Brand & Trade Marketing to join our team in Tbilisi, Georgia.
What you´ll do
1) Design development in collaboration with advertising agencies for:
- Product packaging
- Marketing materials (including printed materials, catalogs, banners)
- Retail equipment (stands, display units, shop-in-shop solutions)
- Demo tools and other promotional materials
2) Branded Merchandise:
- Work with advertising agencies to select branded merchandise (e.g., caps, T-shirts, vests, uniforms, pens, notebooks)
- Place orders and monitor execution and production to ensure timely delivery
3) Retail Equipment:
- Work with advertising agencies to select retail equipment (stands, display units, pallets, shop-in-shop solutions)
- Place orders and monitor execution and production within established deadlines
4) Demo Tools
- Work with advertising agencies to select demo tools (e.g., key displays, grout sample boards)
- Place orders and monitor execution and production within established deadlines
5) Promotional Activities
- Prepare and maintain the promotional activities calendar
- Calculate and plan promotional campaigns (in coordination with the sales team and based on agreed objectives)
- Monitor implementation and analyze promotional campaign effectiveness
6) Price Lists: prepare and update price lists
7) Manage new product introductions and product discontinuations
8) Digital:
- Manage website content and updates
- Develop and execute a Social Media content calendar (Instagram, Facebook)
9) Work with internal Henkel systems and resources (PIM, DAM)
10) DIY Opinion Leaders / Influencers:
- Manage and maintain the database of opinion leaders (builders, contractor teams)
- Communicate with opinion leaders
- Develop engagement plans and manage related content
11) Internal Documentation and Workflow
- Work with SAP (creation and closure of Purchase Orders)
- Prepare and execute internal memos and service notes.
What makes you a good fit
- Bachelor's degree (preferable marketing)
- > 3 years (work experience in international companies is preferable)
- High analytical skills (big data analysis)
- High presentation skills
- MS office (excel, PowerPoint) expert
- Еnglish, upper intermediate level (B2)
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26097111
Contact information for application-related questions: HRCommunicationsCAC@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English. Should I write my application in English as well?
Yes, please. As Henkel is an international company, you will be working with colleagues from all over the world, and English is our official company language. Generally, our recommendation is to please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact, it is our expectation that Henkel employees will want to grow and explore different career paths during their time with us. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and in two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
If I have questions regarding my application, who do I contact?
Our recruiting team will help you with all requests regarding your application. Contact the team here.