Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Manager Demand Center, Rest of APAC
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About this Position
Based in Singapore, this role will lead end-to-end demand generation across APAC (excluding China), driving pipeline growth through integrated digital marketing, search strategy (SEO/SEM/GEO), and targeted demand programs. It combines strategic leadership, hands-on oversight, and cross-functional alignment to deliver scalable, high-impact marketing programs across the region.
What you´ll do
- Develop and lead the APAC demand generation strategy, aligning regional initiatives with country and SBU growth objectives while localizing global campaigns to meet market-specific needs.
- Drive digital growth and lead acquisition through the optimization of SEO, SEM, GEO, websites, social media, and other digital channels to maximize visibility, engagement, and pipeline generation.
- Own end-to-end funnel performance, establishing lead management governance, measurement frameworks, and seamless integration between marketing automation and CRM systems to improve lead quality, nurturing, and conversion.
- Lead regional campaign planning and execution, designing and overseeing multi-channel demand generation programs aligned with target audiences, personas, and messaging strategies.
- Manage performance analytics and investment decisions, leveraging data, dashboards, and insights to optimize campaigns, maximize ROI, and strengthen pipeline impact.
- Provide team and stakeholder leadership, coaching and developing team members, collaborating with SBUs, managing agency partners, and fostering a data-driven, agile, and experimentation-led culture.
- Support strategic business priorities and special initiatives, including high-impact projects, pilot programs, and other responsibilities as assigned.
What makes you a good fit
- 10+ years of experience in demand generation, digital marketing, or performance marketing
- Solid expertise in digital marketing, including SEO, SEM, marketing automation platforms, CRM systems, and analytics tools etc.; Proven experience managing regional APAC marketing programs, with the ability to adapt to diverse markets and cultures
- Excellent leadership, stakeholder management, and communication skills
- Business-driven strategic thinker with strong hands-on execution capabilities; Strong analytical mindset with data-driven decision-making skills
- Open-minded, with a strong willingness to learn and adopt the latest tools and techniques
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Outpatient Medical and Specialist Coverage for employees and eligible dependents
- Life, Hospital, Personal Accident Insurance Coverage
- Flexible Benefits covering Dental, Vaccination, Eye screenings etc for employees and eligible dep
- Access to company products at discounted price
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26099820
Job Locations: Singapore
Contact information for application-related questions: talent.seaanz@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English. Should I write my application in English as well?
Yes, please. As Henkel is an international company, you will be working with colleagues from all over the world, and English is our official company language. Generally, our recommendation is to please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact, it is our expectation that Henkel employees will want to grow and explore different career paths during their time with us. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and in two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
If I have questions regarding my application, who do I contact?
Our recruiting team will help you with all requests regarding your application. Contact the team here.