Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
EC KA Manager,TK
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About this position
About this Position
- The Douyin Livestreaming Manager is the core operator responsible for driving sales growth through influencer livestreaming (live commerce) for the brand. This role oversees Douyin influencer livestreaming partnership business, achieving brand GMV growth and consumer mindshare penetration through influencer resource development, business negotiation, data operations, and DP team management.
What you´ll do
- Livestreaming Strategy & Target Management:
1.Based on the brand's annual strategy, develop annual/quarterly/monthly sales targets and operational strategies for Douyin influencer livestreaming business, driven by GMV and profit.
2.Plan the influencer collaboration matrix based on the Douyin platform ecosystem and differences in brand product line positioning. - Influencer Resource Development & Business Negotiation:
1.Independently develop and maintain Douyin platform top-tier, mid-tier, and vertical influencers, building an influencer collaboration matrix (celebrities, vertical KOLs, KOCs, etc.).
2.Responsible for business communication with MCN agencies and influencer teams, completing the full-chain collaboration from outreach, price inquiry, and negotiation to contract signing.
3.Develop a reasonable tiered pricing system for influencers, managing commission rates, slot fees, and paid traffic costs, controlling cost ratios and optimizing ROI.
4.Establish and maintain the brand's influencer livestreaming resource library, building an influencer resource pipeline for the livestreaming channel. - Livestreaming Operations & Execution:
1.Responsible for planning and operating influencer livestreams, including product combinations, livestream sessions, and sales planning.
2.Guide the full workflow including product selection, content script planning, and selling point card creation.
3.Monitor livestreams in real time, tracking livestream data (GMV, ROI, UV value, conversion rate, etc.). - Data Review & Strategy Optimization:
1.Conduct in-depth analysis of influencer livestream collaboration data, continuously monitoring planning plans and collaboration results.
2.Regularly produce industry/competitor data reports, analyze trend changes, and propose strategy adjustment recommendations.
3.Optimize the influencer matching model and investment strategy, and produce reusable execution SOPs.
4.Regularly diagnose livestreaming performance, produce reports, and optimize execution strategies.
5.Stay informed on industry trends and changes in the influencer livestreaming ecosystem, and propose product and influencer collaboration improvement plans. - Cross-functional Collaboration:
1.Efficiently coordinate with product, e-commerce, design, and supply chain teams to ensure efficient alignment on influencer livestream product selection, inventory, and creative assets.
2.Support the company's livestreaming performance targets, reasonably control input costs, and increase total output.
What makes you a good fit
- Work experience in Douyin influencer livestreaming business development or at an MCN agency.
- Experience in beauty/skincare/personal care vertical livestreaming; familiar with the beauty and personal care market landscape and Douyin operations logic.
- Experience managing collaborations with influencers at the million-follower level or above; rich MCN agency resources preferred.
- Proficient in Douyin platform operating rules, influencer ecosystem, and monetization methods.
- Excellent business negotiation and resource integration skills.
- .Strong critical thinking ability; able to develop livestreaming operation strategies at each stage and drive rapid execution.
- Strong data diagnosis, summarization, and project coordination skills.
- Must be capable of competitor analysis; able to summarize and distill competitor strategies.
- Familiar with selling point development for beauty and personal care products and user pain point communication strategies.
- Strong sense of purpose; results-oriented.
- Highly sensitive to and passionate about the short video and livestreaming industry; able to continuously learn and adapt to industry changes.
Some perks of joining Henkel
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26102788
Job Locations: China, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English. Should I write my application in English as well?
Yes, please. As Henkel is an international company, you will be working with colleagues from all over the world, and English is our official company language. Generally, our recommendation is to please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact, it is our expectation that Henkel employees will want to grow and explore different career paths during their time with us. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and in two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
If I have questions regarding my application, who do I contact?
Our recruiting team will help you with all requests regarding your application. Contact the team here.