May 4, 2018  Stamford, CT

Raising awareness and funds for breast cancer

Henkel kicks off Schwarzkopf® Million Chances initiative

As part of its global Schwarzkopf Million Chances initiative, Henkel is pleased to announce the alliance between the company's Schwarzkopf brand, and National Breast Cancer Foundation.

To kick off their partnership, Henkel presented the foundation with a donation of $10,000, and the company will conduct a series of events throughout the year to raise awareness and funds for breast cancer research.

On a global scale, Schwarzkopf works with non-profit organizations, aiding girls and women around the world by helping them build successful personal and professional futures. In North America, the Schwarzkopf team chose National Breast Cancer Foundation as its preferred partner for 2018. The foundation's mission is to help women by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services.

"We're pleased to introduce the North American portion of our global Schwarzkopf Million Chances campaign," said Xenia Barth, Vice President of Marketing for Henkel's retail hair brands, including Schwarzkopf. "Henkel and Schwarzkopf are committed to helping make a difference in the lives of breast cancer warriors and survivors in North America, while increasing awareness of this disease and raising money towards a cure".

As part of the Schwarzkopf Million Chances initiative in North America, internal monthly events will include assembling Hope Kits with helpful contents for those currently fighting breast cancer, fundraising events, and guest speakers, culminating with a hair donation event in October.

"We are proud to partner with the Schwarzkopf Million Chances initiative because it empowers women and girls around the world to build a successful personal and professional future," said Janelle Hail, NBCF Founder & CEO. "This $10,000 donation and support throughout the year will help NBCF provide breast cancer services for women in need across America."

Vanessa Marques of Henkel; Danae Johnson and Kara Causey of National Breast Cancer Foundation, Xenia Barth, Susanne Wiegand, and Ed Vlacich of Henkel announce a $10,000 donation to kick off the partnership between the organizations as part of the company's Schwarzkopf Million Chances initiative.

Danae Johnson, Senior Director of Development, and Kara Causey, Corporate Partner Manager for National Breast Cancer Foundation, accept a donation from Xenia Barth, Henkel's North America Vice President of Marketing, Hair; and Ed Vlacich, North America Region Head, Henkel Beauty Care, to kick off the partnership between the organizations as part of the company's Schwarzkopf Million Chances initiative.