Snuggle® brand reveals a new look including an updated logo, redesign of the beloved bear, and product packaging, bringing a fresh brand feel that evokes the comfort of home.
Snuggle® brand, a trusted household name since 1983, is unveiling a complete rebrand revitalizing its iconic look while staying true to its promise of comforting softness and fresh scents that have made the brand beloved for over 40 years. Rooted in the ethos of comfort, Snuggle® brand’s rebrand not only honors its legacy but refreshes its look to resonate with today’s modern consumer. The updated Snuggle® brand product line, which includes fabric softener, dryer sheets, and scent booster crystals, retains the same signature scents loved by consumers for years.
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