Feb 21, 2018  Stamford, CT

Schwarzkopf GLISS® and Purex® Crystals™ win distinguished award

Henkel brands awarded 2018 Product of the Year in laundry and beauty categories

The Henkel Corporation announces that Schwarzkopf GLISS Ultimate Repair Anti-Damage Mask and Purex Crystals Botanicals have been named Product of the Year for 2018 in the “Beauty” and “Laundry Booster” categories, respectively.

Product of the Year is the world’s largest consumer-voted award for product innovation, where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer insights.

“Product of the year answers an essential question – ‘How do I find great new products – with so many launches, so many claims, how do you find the best?’ This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation,” said Mike Nolan, CEO of Product of the Year. “Product of the Years’ distinctive red seal of approval continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage.”

Recognized in the 2018 “Beauty” category, Schwarzkopf GLISS® Ultimate Repair Anti-Damage Mask uses a high-performance formula with 3X Liquid Keratin to precisely repair damaged hair and replace lost Keratin, leaving hair restored, rejuvenated and 95% stronger.

In the “Laundry Booster” category, Purex® Crystals™ Botanicals Cherry Blossom & Ginger breathes new life into your laundry with a rejuvenating blend of essential oils and minerals. Warm, floral notes swirl with the scents of sweet earth to soothe and calm with a dye-free freshness that lasts up to twelve weeks.

“We are so excited that the two Henkel brands, Schwarzkopf GLISS® and Purex® Crystals™, have taken home awards for the 2018 Product of the Year,” said Ed Vlacich, Region Head, Henkel Beauty Care North America. “To be selected among thousands of products in a competition backed by the votes of 40,000 consumers is a great honor, and we’re so thankful. At Henkel, we look forward to continuing our mission of giving consumers innovative and high performing products across all brand portfolios.”

The complete list of 31 winners selected to receive the 2018 Product of the Year Award can be found at productoftheyearusa.com or follow along on social with #POYUSA2018.

Teams from Gliss and Purex Crystals celebrate at the 2018 Product of the Year award show, held Feb. 8 at the Edison Ballroom in New York City. The event was hosted by comedians Rachel Dratch and Ana Gasteyer.

Schwarzkopf GLISS Ultimate Repair Anti-Damage Mask