Together with its supplier Ampacet, a global provider of masterbatch, Henkel is developing an innovative solution for black plastic packaging that is fully recyclable. The new packaging material uses an alternative carbon-free black color, enabling used bottles to be integrated back into the value chain. It will be introduced for black bottles of toilet cleaning products under the Bref brand in May, followed by further Henkel products in the course of this year.
Apr 30, 2019 Stamford, CT
Henkel introduces recyclable black plastic packaging
“Recognizing that black bottles are one of the central challenges when it comes to recyclability of used packaging, we want to be part of the solution: The new material will contribute to closing the loop of plastic packaging in a sustainable way,” says Vineet Varman, Head of International Packaging Development for Special Detergents at Henkel Laundry & Home Care. “Our joint development projects across all our three business units underline Henkel’s commitment to sustainable packaging and to drive progress toward a circular value chain.”
Solution for recyclability of black plastic bottles
Due to the used color so far, black plastic packaging poses a challenge for the recycling value chain: Recycling facilities use near infra-red (NIR) technology to identify the plastic materials to be recycled. The optical sensors utilize the reflection of light to detect the material and sort it accordingly. Black plastic packaging, however, due to presence of carbon black cannot be identified and sorted properly by these optical sensors.
Development projects with significant progress
Next to the successful development of the recyclable black bottle for the Bref products, Henkel and Ampacet are currently piloting the new packaging for different products across business units and categories. Through tests under real conditions, the suitability of the new material was confirmed. Cyclos-HTP, an institute specialized in the classification, assessment and certification of recyclability of packaging and goods certified that Henkel’s bottles with this carbon-free black color are fully detectable and sortable. Henkel’s packaging development teams are now working on successfully integrating the new material into additional packaging types while ensuring it meets the highest quality standards. As a next step, they are driving the integration of recycled content in the packaging.
“We are honored to partner with Henkel to support the circular economy with this innovation,” says Philippe Hugelé, Ampacet Strategic Business Manager, Moulding. “As part of our sustainability initiative, our REC-NIR-BLACK carbon-black free masterbatch provides a second life for black plastic packaging by allowing scanning by near-infrared technology for automated sorting at recovery facilities. We are pleased to be able to contribute to packaging recyclability for Henkel’s iconic brands.” Ampacet’s REC-NIR-BLACK has been named “Product Technology Innovation of the Year” at the Plastics Recycling Awards Europe 2019 in April.
Contribution to Henkel’s packaging targets
The development of recyclable black plastic packaging is another step for Henkel in implementing its packaging strategy and targets: By 2025, 100 percent of the company’s packaging will be recyclable, reusable or compostable.* Henkel also wants to increase the share of recycled plastic to 35 percent for its consumer goods products in Europe by 2025. In order to drive innovation in packaging development and to find effective solutions that can be developed on a large scale, Henkel is engaged in several partnerships and cross-industry initiatives: For example, the company is member of the New Plastics Economy (NPEC), founding member of the Alliance to End Plastic Waste (AEPW) and partner of social enterprise Plastic Bank.
More information on Henkel’s commitment to sustainable packaging can be found at henkel.com/plastic.
* Excluding adhesive products where residue may affect recyclability or pollute recycling streams.
With 25 manufacturing sites located in 18 countries, Ampacet Corporation is a global masterbatch leader offering the broadest range of custom color, special effect, black, white and specialty additive masterbatches for flexible and rigid extrusion processes and applications. The company is committed to achieving sustained growth and profitability by designing innovative, cost-effective and sustainable solutions to enhance plastics’ visual appeal, functionality and performance beyond limits. Headquartered in Tarrytown, N.Y., Ampacet Corporation employs more than 2,000 people worldwide and operates technical and color development centers and manufacturing sites throughout the Americas, Asia and Europe. For more information, visit ampacet.com.