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Feb 15, 2019  New York, NY

The largest consumer survey of product innovation awards Purex® Crystals™ as category winner

Purex® Crystals™ voted product of the year 2019

Purex® Crystals™, an in-wash fragrance booster which provides freshness that lasts for weeks, has been named Product of the Year for 2019.  Product of the Year is the world’s largest consumer-voted award for product innovation, where winners are determined by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar, a global leader in consumer research. Purex® Crystals™ has been awarded the top honors for the Laundry Booster category.  

“Backed by the votes of over 40,000 everyday consumers, the distinctive Product of the Year logo helps shoppers identify the best new products in the supermarket, and saves them valuable time and money during the shopping experience,” said Mike Nolan, CEO of Product of the Year. “In an increasingly competitive and saturated marketplace, the Product of the Year seal of approval gives our winning products a powerful tool proven to increase product trial, consumer awareness, distribution and sales."

For over 30 years globally, and 11 years in the US, Product of the Year has guided consumers to the best products on the market by recognizing companies and brands for quality and product innovation. Each year, Product of the Year accepts entries from consumer-packaged goods that demonstrate innovation, and were launched within the previous year. The entries span a wide breadth of product categories, such as food, beverages, personal care, household care and more, with one product being chosen as a winner in its category through a nationally representative online study of 40,000 consumers conducted by Kantar.

“We are honored that the entire Purex® Crystals™ line with its new and improved formula has been selected as a 2019 Product of the Year Award winner in the Laundry Booster category,” said Elif Affan, Director of Laundry Specialties at Henkel. “This achievement wouldn’t have been possible without the hard work from everyone on the team, and we are so grateful that our scent boosters resonate with consumers. We are excited to showcase the Product of the Year logo in our marketing efforts.”

The complete list of the 36 winning products of the 2019 Product of the Year Award can be found at productoftheyearusa.com, and follow along socially with #POYUSA2019 on Instagram, Facebook and Twitter.

Purex® Crystals™, an in-wash fragrance booster which provides freshness that lasts for weeks, has been named Product of the Year for 2019 in the Laundry Booster category.

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