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Sep 19, 2019  Bridgewater, NJ

EPIX™ technology sustainable packaging recognized as a Diamond Finalist for its contribution to improved functionality in paper mailers.

Henkel Honored with Dow Packaging Innovation Award

Henkel Corporation is a Diamond Finalist in the 2019 Packaging Innovation Awards by Dow for its EPIX™ technology sustainable packaging solution. EPIX comprises a portfolio of materials and chemistries enhancing paper products and offering a paper packaging alternative for consumers. It expands paper functionality and improves performance while maintaining the sustainability and recyclability of the package.

“This year Dow received a record-breaking number of submissions for innovative, forward-thinking packaging designs from around the world,” said Diego Donoso, business president for Dow Packaging & Specialty Plastics. “I’m continually impressed by the world-class innovations that we see year after year. Congratulations to Henkel Corporation for helping drive the industry forward.”

The Packaging Innovation Awards consist of three levels – Silver, Gold and Diamond. Selection is based on excellence in technological advancement, responsible packaging and enhanced user experience.  All entries are reviewed and judged by an independent panel of international judges throughout the packaging value chain.

The demand for more sustainable alternatives necessitated development of technologies that enhanced paper product functionality. As a result, Henkel embarked on a program to create functional, sustainable solutions for paper, including thermal resistance, impact resistance and barrier properties. The key technological advance involves functionalities that are easily separated from the paper during the re-pulping process, providing for the recovery and reuse of the fiber, and aligning with Henkel’s comprehensive commitment to a circular economy for plastic and sustainable packaging. With the rise in eCommerce packaging, EPIX technology delivers an option for brands and consumers. Amazon is currently deploying the EPIX sustainable packaging technology in selected markets.

“Using padded mailers, we ship 77% less packaging material and ship 33 % less empty air to our customers,” said Justine Mahler, Sr. Manager, Customer Packaging Experience at Amazon. “We wanted to take these waste reduction properties and combine them with the curbside recyclability our boxes enjoy. This was achieved by partnering with Henkel, creating our new curbside recyclable paper padded mailer. Amazon is delighted to see Dow recognize Henkel’s achievement and will continue to support waste reduction innovations.”

The package created with EPIX technology received the “widely recycled” classification and carries the How2Recycle® nationally harmonized label.  

“Henkel is proud of its shared commitment to advancing sustainable and innovative packaging solutions – especially given the increase in eCommerce purchases and deliveries,” said Gary Rzonca, Vice President of Paper Packaging Business, Henkel Corporation. “At Henkel, we understand the changing market dynamics and consumers’ desire for more sustainable products.”

Look for the new curbside recyclable packaging and learn more at henkel-adhesives.com/epix-tech.