Jun 21, 2019  West Hazleton, PA

Henkel’s investment creates new growth opportunities for Dial® body wash and liquid hand soap products

West Hazleton Facility to Drive Future Growth

Henkel, the company behind well-known brands such as Dial®, Right Guard®, Schwarzkopf®, Persil® and Loctite® today announced a $19 million investment in the expansion of its West Hazleton, PA facility. This investment will enable the company to open a new production line for both Dial® body wash and Dial® liquid hand soap and will help enable future growth for the business. As part of its investment in the facility, Henkel has added 14 new jobs to support the Dial® brand, raising the total employee count at the plant to 180.

“This is an exciting time for the West Hazleton plant,” said Tricia Fair, Plant Manager. “The West Hazleton facility has a long history of manufacturing Dial® products and we are very pleased that Henkel’s investment will drive growth and bring new jobs to our community. The line expansion is an investment in the future of both the company and the brand’s mission. Dial® has been a trusted brand to families for over seventy years, and we are committed to furthering the brand’s efforts to help deliver clean, healthy skin to consumers everywhere.”  

“At Henkel, we’re committed to ensuring that each of our brands has the resources necessary to drive continuous and future growth, and Henkel has invested nearly $5 billion in the US market over the past four years to support that growth,” said Heather Wallace, Senior Vice President and General Manager, Beauty Care North America. “Enhanced production capabilities such as this investment at West Hazleton helps position our beauty care business for success and provide consumers and customers with the innovative, high-quality products they have come to love and expect from Henkel.”

The line officially began production of the Dial® products on June 17th and was officially commemorated on June 20th with a ribbon-cutting ceremony led by Heather Wallace, Tricia Fair, and the North American Beauty leadership team.

Leaders from the West Hazleton facility, and the Beauty Care leadership team, celebrate the opening of the line expansion for both Dial® body wash and Dial® liquid hand soap.