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Sep 25, 2019  Los Angeles, CA

Professional haircare brand Sexy Hair® has environmental social responsibility top of mind

Caring is Sexy

Sexy Hair®, the professional hair care brand and creator of the award-winning Big Sexy Hair Spray & Play hairspray, puts socially responsible initiatives and brand innovations top of mind.  Whether it’s about focusing on local activations in California or thinking on a larger scale, the brand is making sustainability a high priority.

Recently, during the annual Sales Meetings, the brand worked with Los Angeles based organization, Heal the Bay, for a beach cleanup right in its own backyard. Covering a mere half-mile stretch of the beach in Venice, California, 70 Sexy Hair® team members scoured the surrounding area and collected an astonishing 52 pounds of trash and shockingly over 2,500 cigarette butts - a state where smoking on California beaches is illegal. Heal the Bay is a renowned environmental nonprofit dedicated to making the coastal waters and watersheds of Greater Los Angeles safe, healthy and clean.

“Loved seeing our team come together to give back to our local community,” said Caleb Foltermann, General Manager for Sexy Hair®. “This is only a small start to larger scale efforts that we are slated to start rolling out for the brand that will in hopes have a bigger impact on our part of social responsibility globally.”

Sexy Hair® is currently working on phasing in bottles created with up to 95% Post Consumer Resin (PCR) materials with the relaunch of the Big Collection and has set a goal to fully transition to have PCR all plastic products by the end of 2020.

As part of Henkel, the Sexy Hair® brand is part of a global sustainability commitment to a circular economy for plastic and sustainable packaging, which includes the target of making 100 percent of its  Laundry & Home Care and Beauty Care packaging recyclable, reusable or compostable by 2025.

70 Sexy Hair team members scoured the surrounding area and collected an astonishing 52 pounds of trash and over 2,500 cigarette butts.