Henkel North America’s premier laundry detergent brand, Persil ProClean, will reveal its new stain-fighting commercial during Super Bowl LIII®, on February 3. Expected to be watched by over 100 million viewers, the 15-second spot will run during the 2nd quarter, and will star Persil detergent’s “The Professional,” played by actor Peter Hermann. Hermann also starred as “The Professional” in the Persil Brand’s spot for Super Bowl LII®.
Jan 29, 2019 Stamford, CT
Persil ProClean “The Professional” returns for TV during Super Bowl LIII®
In the brand’s 4th consecutive Super Bowl spot, “The Professional”, along with his team of scientists, will reveal the deepest levels of the Persil Stain Lab, where they test the toughest, deepest stains. Viewers will get a chance to see the elaborate and spectacular technology the Persil Stain Lab employs. The spot will highlight when stains go deep, the Persil Brand goes deeper for an exceptional deep clean.
The spot was created by DDB New York, and directed by Erich Joiner, a leading commercial director and documentary filmmaker. He has won a wide range of the most prestigious industry awards, including Cannes Gold Lions, a Directors Guild of America nomination, and an Emmy win.
Globally-renowned for more than a century in over 60 countries, Henkel’s Persil Brand has been available to U.S. consumers since 2015. Within four years, the exceptional stain-fighting, whitening and freshness of Persil ProClean has led to impressive repeat purchase rates that continue to push the detergent category forward. The Persil ProClean Brand portfolio, consisting of Power-Liquid and Power-Caps, can be found in stores nationwide.