Feb 11, 2020  Stamford, CT

Simply Color Wins Nation’s Largest Consumer-Voted Award

New Schwarzkopf Simply Color Collection Wins 2020 “Product of the Year” Award

Schwarzkopf, a Henkel brand, is pleased to announce that the NEW Simply Color Collection has been named the 2020 "Product of the Year" winner in the hair care category by Product of the Year USA—the nation’s largest consumer-voted award for product innovation.

New to Schwarzkopf, Simply Color is a collection of permanent hair color formulated with 0% ammonia, silicones, and alcohol. Made with botanical oat milk, soy protein and argan oil, Simply Color is dermatologist-tested, gentle on the scalp and is wrapped in a 100% recyclable carton. The Simply Color Collection offers twelve shades that result in visibly healthy hair with natural color results and up to 100% gray coverage. Available shades include: Almond Brown, Chocolate Cherry, Cool Brown, Dark Blonde, Dark Chocolate, Hazelnut Brown, Intense Espresso, Jet Black, Light Blonde, Medium Blonde, Medium Brown and Truffle Brown.  

For over 30 years globally and 12 years in the US, Product of the Year USA is the world’s largest consumer-voted award for product innovation. “Product of the Year'' has guided consumers to the best products on the market by recognizing companies and brands for innovative and quality products. The “Product of the Year'' award is backed by the votes of over 40,000 consumers through an online study conducted by Kanter TNS, a global leader in consumer research.

“We are honored that Schwarzkopf Simply Color has been named the Product of the Year winner in the hair care category this year,” said Manuela Emmrich, Marketing Director - Hair US at Henkel. “Simply Color is a breakthrough innovation in the industry and for the company to be recognized for the science and technology by such a prestigious award is a proud moment,” says Emmrich.  

The Simply Color Collection delivers on what consumers are looking for—gentle products that deliver natural looking color results. In addition, by partnering with TerraCycle®, Schwarzkopf retail product packaging is now 100% recyclable. The collection will retail for $9.99 and can be purchased at Walmart and CVS.

For more information, please visit Schwarzkopf, Simply Color.

The Schwarzkopf Simply Color Collection is a 2020 ‘Product of the Year” winner in the hair care category