Dial®, America's trusted brand for over 70 years, is proud to introduce the launch of Clean + Gentle™, the same clean you can count on, now in gentle, hypoallergenic formulas. The line will include body washes and antibacterial foaming hand washes that are not only hypoallergenic, but also dermatologist-tested and made without dyes, parabens, phthalates, and silicones.
Feb 17, 2021 Stamford, CT
Dial® Launches Clean + Gentle™, A New Line of Body Washes and Antibacterial Foaming Hand Washes
Dial® will be partnering with dermatologists to continue to educate on the importance of not having to compromise gentle products with a sense of clean. Clean + Gentle™ allows you to experience the gentle side of Dial®. The pH balanced and vegan formula leaves skin looking and feeling hydrated and healthy.
“With Clean + Gentle™, Dial® is appealing to the consumer who is seeking and using hypoallergenic products that are free from ingredients like dyes, parabens, phthalates and silicones," says Randi Melton, Vice President of Marketing, Body Care for Henkel. "Providing them with an option that is proven to be gentle on skin but is also backed by the trusted Dial® brand.”
In launching the Clean + Gentle™ line, Dial® will create impactful partnerships and activations that underscore the gentle and dye-free formulas with a focus on vegan, gluten-free and naturally-derived* ingredients. Dial® plans to team up with leading experts to bring credibility to the brand, who will be available to the media and to influencers as a resource and who will also co-host launch tactics including a virtual event. In addition, 5,000 doctor’s offices, including dermatologists and allergists, across the country will be sampling and recommending these products to their patients.
Clean + Gentle™, with its Skin Smart formula, is formulated with just the right combination of moisturizing conditioners & gentle cleansers to give you a balanced clean. These foaming hand washes and body washes are launching in bottles that are recyclable, and as a first for Dial®, Fragrance Free will be an option across both body and hand.
The line will include:
- Clean + Gentle™ Body Washes that hydrate and rinse clean without drying the skin in four new scents including Aloe, Waterlily, Grapefruit and Fragrance Free.
- Clean + Gentle™ Foaming Hand Washes that are made in an antibacterial formula that also hydrate and clean skin without drying. Dial® is the number one doctor recommended antibacterial soap brand: this foaming hand wash kills 99.99% of bacteria encountered in household settings. They will be available in Aloe, Grapefruit and Fragrance Free.
Clean + Gentle™ will be available nationwide beginning February 2021 at food, drug and mass retailers.
*Global ISO Standard 16128 defines naturally-derived as a plant of mineral derived material and water which is found in nature and has undergone limited processing.