Feb 12, 2024  Stamford, CT

40,000 American Shoppers Voted Dial® Hand Soap and Dial® Exfoliate & RestoreTM Cocoa Butter & Orange Extract Body Wash as Most Innovative Products in the Hand Soap and Personal Hygiene categories of 2024

Dial® Hand Soap & New Body Wash recognized as 2024 Product of the Year USA Award winners

For the third consecutive year, Dial®, America's trusted brand for over 75 years, has been recognized as a winner of the 2024 Product of the Year USA Awards. New and improved Dial® Hand Soap, featuring antibacterial liquid and foaming formulas with added aloe and 100% PCR Plastic* ergonomically improved bottles, is awarded the highly acclaimed honor of the best product within the Hand Soap category. Additionally, new Dial® Exfoliate & Restore™ Cocoa Butter & Orange Extract Body Wash, formulated to reveal visibly smoother skin in 1 shower, is awarded best product within the Personal Hygiene category. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program centered around product innovation.

Recognized as a globally established seal of approval, Product of the Year has operated for 16 years in the United States and over 30 years globally, supporting shoppers as a trusted guide to the best new products on the market, both online and in-store. With more consumers minding budgets and being more selective in their purchasing, the Product of the Year red seal is a distinctive mark that helps consumers cut through the masses of product on shelves to locate the best new products that feature thoughtful design, quality and innovation. By allowing shoppers to easily identify the top trendsetting products on the market, voted on by 40,000 fellow consumers, the emblem also serves as a valuable marketing tool for brands to build consumer awareness, especially among competitors within their respective categories.

With today’s consumers looking for ways to cut costs, while still craving new and innovative products, Product of The Year helps to connect them to the latest products worth purchasing that are smarter, more efficient, and easier to use," said Mike Nolan, Global CEO of Product of the Year Management. “Shoppers have confidence trusting any product with our iconic red seal, as they know they are backed by the opinion of 40,000 Americans as the foremost innovative products in their respective categories."

It is an honor to be endorsed by Product of the Year as a 2024 winner for both the Hand Soap and Personal Hygiene categories” said Chris McClement, Senior Vice President Marketing North America at Henkel. “Knowing that consumers are being more intentional with how they spend their dollars, it’s more imperative than ever for us to stand out at shelf to showcase our unique innovations. This widely-recognized Product of the Year red seal acknowledges our efforts on behalf of consumers, customers, and partners to create innovative products that are high quality and deliver on sustainability. We are excited to utilize the widely-recognized Product of The Year red seal within upcoming marketing and sales efforts to not only draw in new consumers to purchase our new Dial products, but to further solidify our credibility with existing customers as an innovative brand in the Hand Soap and Personal Hygiene industry.”    

The full list of 46 winners of the 2024 Product of the Year Awards were revealed at the annual Product of the Year Awards Show on February 8th at Tribeca 360° in New York City. The celebration kicked off with a red carpet, followed by a night full of entertainment with Saturday Night Live alums Rachel Dratch and Alex Moffat hosting the Award Show.

In tandem with the winner announcement, Dial® Hand Soap and Dial® Exfoliate & Restore™ Cocoa Butter & Orange Extract Body Wash are currently featured in a shoppable article on PEOPLE Online created in partnership with Dotdash Meredith, the largest digital and print publisher in America. Ensemble IQ, a premier business intelligence resource with revered publications, including Progressive Grocer, Store Brands, Drug Store News, Convenience Store News and CBD Retail Insights, has also shared the news of the 2024 winners in respective categories.

For further information about new Dial® launches and more brand updates, visit DialSoap.com. Additional details on the full list of 2024 Product of the Year Winners can be found at productoftheyearusa.com, along with o Instagram, Facebook and X (formerly Twitter) at #POYUSA2024.

*Excludes cap and pump.