The 48-foot tractor-trailer that brings the strength and speed of LOCTITE® adhesives to customers is a showstopper on roads across North America.
From Orlando to Seattle, Henkel’s “Seeing Is Believing” North American Tour, now in its second year, will make a total of 37 stops at customer events and distributor locations in 2019.
“Our Tour features demonstrations that mirror the two main forces affecting adhesives: pull force and shear force,” says David Carbone, Channel Development Manager, Adhesive Technologies. “There is a ‘WOW’ factor that occurs when we put our product in the hands of end-users and they see how strong it is and how fast it cures. We call it a ‘LOCTITE moment.’”
The Tour and its eye-opening demonstrations are powered by an eye-catching bright red big rig. “Our truck definitely draws attention,” says Carbone. “With this mobile Tour, we can connect with more customers and distributors because we don’t take them out of their normal daily routine.”
While the demos speak for themselves, a team of experts are always on hand to field questions. Behind the scenes, sponsors make it all possible. “The support we receive from our platinum distributor sponsors is unprecedented,” says Carbone, noting that LOCTITE® adhesives enjoy 98 percent brand recognition in the industrial marketplace. “This road show leverages the remarkable equity of the LOCTITE brand name. There are even LOCTITE brand clubs out there!”
Learn more about LOCTITE® adhesives, visit: LOCTITE.com
For more information about the Seeing Is Believing Tour, contact: David.Carbone@henkel.com