At Henkel’s Consumer Brands Professional North American headquarters in Culver City, California, over 250 employees unite to bring next-generation hair color formulations, styling products and new techniques to salon professionals, stylists and their clients. The building is home to Alterna® Haircare, Joico®, Kenra Professional®, #mydentity®, PRAVANA®, Schwarzkopf Professional® and Sexy Hair® brands along with newer brands including, Authentic Beauty Concept®, SPARKS® and STMNT™. Here in Culver City, some of the world’s most innovative professional hair care products are being developed and deployed for use in salons around the world.
In recent years, the Henkel Consumer Brands Professional business has grown significantly with multiple acquisitions. In 2017, Henkel successfully closed the acquisition of Zotos International, Inc. with leading hair professional brands Joico® that moved to Culver City in 2019 and Zotos Professional®. Henkel also acquired Guadalajara, Mexico based Nattura Laboratories with the brand PRAVANA® who moved to Culver City in 2018.
The Culver City office houses the #AcademyofHair®, a 3,200 square foot state-of-the-art multi-branded learning center, open to stylists and haircare professionals. The #AcademyofHair space is designed for hairdressers and stylists to test the latest innovations from Henkel Consumer Goods Professional brands, as well as improve their own education and skills. The office also includes test salons and digital studio/trend labs designed specifically to accommodate large-and-small scale video and photo shoots and live broadcasts.