Five Henkel products winners: Product of the Year™ 2022

Henkel products win Product of the Year™ awards in the U.S. and Canada

Sustainability Consumer Brands Mar 17, 2022
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United States

Product of the Year™ (POY) USA is the world’s largest consumer-voted award for product innovation. The purpose of the award is to guide consumers to the best products in their market and reward manufacturers for quality and innovation. Each year, POY accepts entries for consumer products that demonstrate advancement within their industries. The POY USA seal is backed by a survey of 40,000 people by Kantar, a global leader in product innovation research.

Congratulations to the Persil®, Dial® and göt2b® brands for winning 2022 POY USA awards!

Persil® ProClean® Active Scent Boost – Winner in “Laundry” category

Persil ProClean Active Scent Boost provides the powerful combination of Persil laundry detergent liquid and Fresh Release Technology to deliver an exceptional deep clean and fresh scent that stays active for up to 100 days out of storage.

Persil ProClean Active Scent Boost is great for everyday laundry, even delicate or heavy-duty loads,” said Matt Bernick, Senior Brand Manager – Persil. “Its deep clean formula not only fights tough stains, but it also fights tough odors while providing fiber care and long-lasting freshness.”

Dial® Clean + Gentle™ Body Wash – Winner in the “Personal Cleansing” category

Dial Clean + Gentle Body Wash is dermatologist-tested, hypoallergenic and gentle on skin. Free from dyes, parabens, phthalates and silicones, the product hydrates is pH balanced, vegan and gluten-free. It is packaged in recyclable bottles made by 50% post-consumer recycled plastic.

Dial is America’s trusted brand for almost 75 years, and it’s an honor to see Dial Clean + Gentle Body Wash on the coveted POY USA list,” said Jamie Rose, Senior Brand Manager – Dial. “We are thrilled that consumers recognize this product’s sustainable packaging and its pH balanced, vegan and gluten-free qualities.”

Dial® Concentrated Refills – Winner in the “Sustainable Home Essentials” category

Dial Concentrated Refills provide the Dial clean that consumer count on, but with 95% less plastic than purchasing a new Dial 7.5 oz. Foaming Hand Wash bottle. The Concentrated Refills carton packaging is made with 100% paper-based materials and the packets are recyclable through the brand’s partnership with Terracycle.

“It’s been exciting to launch this innovation and further the Dial brand’s commitment to sustainability efforts,” Jamie said. “Consumers are washing their hands more than ever before, and we are glad to see that the Kantar survey responders value our brand’s solution to reduce single use plastic.”

göt2b® Glued® 2-in-1 Spray Wax – Winner in “Hair Styling” category

göt2b Glued 2-in-1 Spray Wax is the first dual-finish spray wax provides two looks with one product. Whether someone wants flexible texture or structured hold, this product has you covered. It offers a lightweight formula that does not leave hair feeling sticky or crunchy.

“We are proud to see this breakthrough innovation winning the Product of the Year USA list in Hair Styling category this year,” said Nanqian (Nancy) Lu, Senior Brand Manager – göt2b. “göt2b is committed to enable consumers to self-experiment and self-express without limits. We are making sure our consumers, as well as press outlets, see the distinctive red POY seal on göt2b Glued Spray Wax and know that product has the vote of confidence from a large number of consumers to unleash the different possible you’s.”

Check out the full list of 2022 POY USA winners here.


The annual Product of the Year™ (POY) Canada Awards are designed to provide a trusted resource to easily guide consumers to the best new products on the market. With winners across 35 distinct categories, products are awarded POY for outstanding innovation through a national survey of 4,000 Canadian shoppers conducted by Kantar.

Sunlight® Rinse Aid – Winner in “Household Cleaning Product” category

Sunlight Rinse Aid for dishwashers delivers five actions for a sparkling clean:

  • Dry faster*
  • Rinses residue
  • Sparkling shine
  • Water spot remover
  • Pourable nozzle to prevent mess and waste

“As Canada’s trusted brand for over 100 years, the Sunlight brand is thrilled and honored to deliver another consumer favorite with Sunlight Rinse Aid,” said Alan Yeung, Brand Manager – Sunlight. “Our unique value proposition of consistent drying capability and accessible pricing is a big win for consumers.”

Read the full list of 2022 POY Canada winners here.

*Versus leading auto powder detergent alone.

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A man in a lab coat with Henkel logo standing in a lab next to a microscope

Anyone who successfully manages brands over generations needs the right balance of tradition and innovation. By understanding change, we can shape the future. This is also reflected in Henkel's corporate purpose: “Pioneers at heart for the good of generations”.